For 13+ years, I’ve worked with brands like:
Anthony is a total pleasure to work with. I appreciate how he takes the time to learn his clients’ businesses, so that he can be sure his work will help them grow. He’s prompt, professional, and easy to work with.
— Kirsten Liston
Managing Partner, Rethink Compliance
Anthony has been invaluable in our business growth. For our top-selling products, he worked closely with our team to craft powerful and persuasive sales pages, emails, video scripts, and ads. In fact, with one particular email he wrote as an example, we saw a 50% increased open rate vs. our baseline average and a 25% lift in conversion. It’s hard to find marketers with strong direct-response experience, but it’s been great to have him and his responsiveness on our side. He’s delivered a ton of value to us.”
— Brandon Keel
Creative Director, Adaptive Health
Anthony is highly skilled at listening to what your needs are and delivering what you most expect. He gives you that gut feeling that he is the right guy for the job. He is very tactful in getting you focused to provide him the information he needs up front and throughout the project. I experienced only progress, no set backs, just excellent ad copy to redo our website. Highly recommend, will be looking to Anthony again on future projects ongoing.”
—GL
Owner of a health supplement brand
I worked with Anthony on a regular basis while I was managing content at Under Armour. He wrote numerous digital articles for Under Armour, MyFitnessPal, and MapMyRun. His knowledge of the fitness and wellness space, ability to meet (and exceed) expectations, and timeliness made him one of my go-to writers for brand content. His flexibility allows for different styles of writing, and he molds his tone for the brand and intended message.
— Erica moore
associate manager, Under armour & myfitnesspal
Anthony was one of my star freelance fitness writers at Eat This, Not That! and he was always such a pleasure to work with. His pitches were witty and thoughtful, his draft submissions were always very clean—requiring minimal editing, he was very responsive to feedback, and I could always count on him to turn around copy well before the deadline. Whenever I needed someone to get the job done in a timely yet efficient manner, Anthony came to mind.
— Alexa Tapia
Deputy editor, galvanized media
Anthony has been invaluable to me. He’s my first call when facing a challenge in a marketing project. Anthony has the experience and framework to solve the problem at hand. He’s helped with everything from content marketing and copywriting to strategy and positioning while delivering exceptional service. He’s easily delivered over $25,000 of value to me.
— Tyler Vawser
VP Marketing, Apptegy
Anthony was a go-to content creator for the C4 / CELLUCOR brands. His articles on fitness and nutrition helped us grow our content catalog—driving an increase in viewership and web traffic, and engaging our fanbase. I appreciated his POV on fitness content and loved that he was so easy to work with. If you’re looking for content development that supports your brand and marketing goals, I strongly recommend Anthony!
— Renee Perrine
Director of content, nutrabolt
Anthony once again knocked it out of the park. Excited to AB test our new copy to track the increase in conversion / revenue. He also gave us some design ideas on how to improve our product page layout. On time and on budget.
— DM
OWNER OF a LEADING FITNESS PRODUCT
Why Most Copy Fails
It’s not complicated…
…but there’s a growing gap between “what people THINK is good content” and “what is ACTUALLY good.”
Here are a few key reasons why copywriting falls flat:
1) They focus on themselves.
Too many companies write their copy and content from the mindset of “here’s why we’re awesome… so please buy from us.”
But what about your target audience?
Do they really care?
Do they care about how many awards you won or the origin of your brand?
Maybe.
(But probably not as much as you think.)
2) There’s no “emotion” or story.
A lot of sales pages and product pages do a great job with the benefits of a certain product.
But the hook is missing.
The story. The emotion. The dream. The fear.
That’s what hooks people in and gets them to buy.
Some of it is because of AI.
Because while it allows you to crank out a ton of content in a few seconds, it has a “diet soda” aftertaste that makes you feel that it lacks a “human touch.”
3) It’s more about “looking good” than selling.
Some websites are gorgeous. I mean, damn, they look good.
But the copy isn’t great.
Who knows how they actually perform despite winning all kinds of creative awards?
Meanwhile, some company out there is sending ugly, direct-mail advertisements and CRUSHING it.
That’s because every word is tested.
Don’t let beauty get in the way of what actually converts.
(Although “beauty + great copy = awesome.”)
So what does this mean for you?
- If you don’t adapt, you’ll struggle to acquire new customers and keep existing ones — people will roll their eyes at your copy or learning products and never come back.
- But if you do adapt, you’ll start winning new customers, building REAL relationships, and growing your business, bottom line, and mission.
That’s where I can help.
I specialize in creating words that persuade, engage, and sell.
From sales pages for #1-selling products, in-depth Compliance learning products for Fortune 100 companies, or stories at major media platforms, I’ve delivered fantastic results because I understand there’s a different strategy behind content at the HIGHEST levels and across all mediums.
If you’re interested in learning more about getting every edge you can get, reach out below.
For over 12 years, Ampersant has helped top brands upgrade their results.
Learn how you can get more sales, more fans, and more impact too.
Made In Los Angeles.